College alumnus Freddy Cruz may not seem to have much in common with the classmates who graduated with him in 2001.
Instead of a suit and tie, he wears Converse and jeans to work. And in place of a desk in a corner office, he does his work behind a sound board and a microphone.
But as an on-air personality and image director for 104.1 KRBE in Houston, Cruz is at heart a businessman who sees his listeners as customers.
Read the rest of the story at bauer.uh.edu/insidebauer.